The Italian Cultural Institute and the Lebanese University organize, for the design students of the Lebanese University, a workshop given by the well-known designer Giorgio A. De Ponti, Professor at the Faculty of Design (technology of materials for industrial drawing) of the Politecnico di Milano.
The future of retail is to foster dialogue and interaction. Architecture provides the means to make science and technology palatable to the general public. Have you ever noticed how certain retail spaces have a distinctive appeal that makes you want to spend time there? That feeling comes from a combination of internal culture and retail design. How is one to manage the space, to conceive the movements inside this space, to concentrate the people visual interaction between ground and ceiling? These are crucial questions for architects engaging in design. On has to anticipate movements, by figuring out how people will stand out is. This enable one to exploit the potential of “free” advertising space to catch consumers’ attention. In conclusion, effective retail design also honors the legacy of the space and unites an interior location or architectural aspects with the brand or with the cultural sensation.
Thursday March 1st – Lebanese University, Faculty of Fine Arts and Architecture, Architecture Department, 2nd Branch Furn El Chebbak – 9 am – 1 pm